mARÍA jOSÉ
MJ
Branding
qIS CONSULTORES
QIS Consultores is a quality consulting firm for the automotive and aerospace industries. I’ve grown alongside this company. At the beginning, the project was just redesigning the logo, but it evolved into me working directly for the brand in an all-around corporate communication, strategy, and design role.
I helped the company create a solid brand identity and brand guidelines. From there, I built a website using WIX and designed different corporate documents using the Microsoft Office and Google Workspace suites. Some of my tasks included creating the service catalog, managing email marketing, and designing different brand assets like ID credentials, event stands, backpacks, water bottles and way more.
Banners & Blades
Banners & Blades is a tabletop role-playing game add-on focused on mass combat: 'A mass combat add-on for non-mass combat players.' This was my first approach to TTRPGs like D&D, so I had to immerse myself in that world and create from there—understanding what people love about it, why they love it, and what motivates them.
My role here was to redesign the logo and bring it to life so people could fall in love with the brand. I also created the buyer persona and designed the campaign for the game's Kickstarter launch.
Personal brand
I created my brand with the idea of sharing a little piece of myself with whoever sees my logo. It was one of the hardest projects I’ve ever worked on, because creating something that truly reflects YOU is much harder than designing for someone else.
More than creating a brand FOR my clients to see, I wanted my clients to connect with me from the first glance. A grunge, technological, and artistic brand where handmade images are one of my main signatures, as well as the stars that connect with a passion of mine.
Meow & macchiato
Meow & Macchiato is a personal project I created as a concept café aimed at teenagers passionate about gaming, built around an 80s synthwave aesthetic. My main design challenge was to cleverly use negative space throughout the identity, applying it across the packaging prints, menu design, branding, brand mascots, and a window vinyl.
Over the past year, I set several design challenges for myself to refresh my skills and keep my creativity moving.
Posters
POTUS
Theatre play
Everybody
POTUS: Or, Behind Every Great Dumbass are Seven Women Trying to Keep Him Alive a fast-paced, all-female political farce written by Selina Fillinger.
For this school production, I helped design the promotional poster and on-stage graphic props, including character ID badges and a binder cover used during the play. Additionally, I contributed to the scenic painting and detailing for both the set and key props.
Theatre play
Everybody by Branden Jacobs-Jenkins is a modern adaptation of the 15th-century morality play Everyman.
For this production, I helped design the promotional poster and was in charge of the character makeup for "Death." I also produced and edited the promotional video for the play.
Woodland echoes
(Personal Project)
Woodland Echoes was a personal project where I designed a promotional poster for an indie music festival centered around the concept of "affordable luxury."
For this project, I handled the photography, photo editing, and logo design from scratch.
Music festival
Art piece
Platonik
Platonik is a song by Danna. For this personal project, I drew inspiration from the story and emotion behind the track to create a visual artwork.
I led the full creative process, handling the concept development, photography, photo editing, and visual interpretation of the music.
(Personal Project)
Other Projects
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This short film follows an indie production company working with a micro-budget, driven purely by the characters' shared passion for filmmaking as they attempt to produce a movie about two astronauts and their "alien child."
With a total budget of under $500—which also had to cover equipment rentals, catering, and materials—I worked with a lean team to decorate the sets and single-handedly built and crafted props and set pieces from scratch with carbord, paint and hot glue.
On this production, I wore multiple hats, serving as an actress, set designer, graphic designer, and set builder. I created everything you can see in the pictures.
School shortfilm
INDIE